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  • Business and Economics Subject Guide: MarketLine *Best Bet*

    Subject guide for business students

    Access MarketLine

    What is MarketLine?

    MarketLine (previously Company Profiles) is a business information company covering the automotive, consumer, energy, financial services, healthcare and technology sectors. This EBSCO database provides information on 10,000+ companies from around the world, including 2,400+ Industry Profiles that are updated annually.

    Source: EBSCO MarketLine FAQs, Accessed January 18, 2022.

    What information can I find in MarketLine?

    All kinds! 

    What is important is that you learn about the company and the products or services it offers.

    Another important component is the MarketLine Report. This report provides plenty of detailed information about the company and its products or services. [See this example of a MarketLine Report on the Starbucks Corporation].

    These are examples of things included in these reports:

    • Key facts and History
    • Key employees (and their biographies)
    • Major products and services
    • SWOT analysis
    • Top competitors
    • Company views
    • Locations and subsidiaries

    Can I perform additional research on a company?

    Absolutely!


    Step 1:

    When you open a company profile in MarketLine, you should see a page like this: 


    Step 2:

    Take notice on the left side. There is a column labelled Related Information.  

    Screenshot of a company profile in MarketLine.


    Step 3:

    If you click any of the links in this column, it will create a new EBSCO search [1] about that company, and [2] in the format you selected. 

    For example, if you select Magazines on the Starbucks company profile, you will find [1] all the magazine entries [2] in EBSCO [3] about Starbucks.

    Screenshot of a predetermined search on the Starbucks Corporation in Magazines.

    How do I perform my own search in MarketLine?

    Open the database using the link here OR at the top of this page:

    You can either [1] Type the name of the company you want to find in the search bar, or [2] select the first letter of the company's name from the alphabet and sort through the entries.

    Screenshot of MarketLine start page.