MarketLine (previously Company Profiles) is a business information company covering the automotive, consumer, energy, financial services, healthcare and technology sectors. This EBSCO database provides information on 10,000+ companies from around the world, including 2,400+ Industry Profiles that are updated annually.
Source: EBSCO MarketLine FAQs, Accessed January 18, 2022.
All kinds!
What is important is that you learn about the company and the products or services it offers.
Another important component is the MarketLine Report. This report provides plenty of detailed information about the company and its products or services. [See this example of a MarketLine Report on the Starbucks Corporation].
These are examples of things included in these reports:
Absolutely!
When you open a company profile in MarketLine, you should see a page like this:
Take notice on the left side. There is a column labelled Related Information.
If you click any of the links in this column, it will create a new EBSCO search [1] about that company, and [2] in the format you selected.
For example, if you select Magazines on the Starbucks company profile, you will find [1] all the magazine entries [2] in EBSCO [3] about Starbucks.
Open the database using the link here OR at the top of this page:
You can either [1] Type the name of the company you want to find in the search bar, or [2] select the first letter of the company's name from the alphabet and sort through the entries.
